D&AD New Blood Awards
My entry for the D&AD New Blood Awards 2020 responding to HSBC's brief. The objective was to bring to life HSBC’s brand promise ‘Together we thrive’ through an illustration or animation led airport activation. This draft sequence for an idea proposal is based around HSBC's brand values, in particular sports and inclusivity.
New Friend
A short animation about a group of friends and their interaction with a new AI friend app, created for a university project. It explores the themes of friendship, AI and loneliness in a comedic way. This was also my first piece of original animation using Adobe After Effects.
The Ladder Project
A one minute video introducing The Ladder Project created by a team of three UAL students including myself as the animator. The Ladder project is a program dedicated to developing students through workshops that focus on enhancing their skills and interests. This was my first experience working for an external client as part of an internship programme, and my role involved creating a storyboard from the script to executing the animation while keeping on-brand.